Digital Marketing and Partnership Specialist
Job Title: Digital Marketing and Partnership Specialist
Category: Customer Experience Department
Location: CaringBridge Office
Founded in 1997 with a mission to amplify the love, hope and compassion in the world, making each health journey easier, CaringBridge is the largest, oldest and most widely used social networking site for family and friends to communicate with loved ones during a health journey. Based in Minnesota, we are proud of our global reach and nonprofit status with nearly 90% of our funding coming from the people who have experienced the power of CaringBridge firsthand. Since our founding, more than half a million CaringBridge websites have been created and it’s become an indispensable part of many peoples lives. Every 6 minutes, a new CaringBridge website is created for someone experiencing a health crisis.
To develop, implement and measure strategic integrated marketing campaigns focused on customer awareness, acquisition, retention and engagement.
Collaborates with customer experience leadership to create annual integrated marketing plans.
Develops and executes integrated marketing initiatives using digital channels (web, mobile, social) designed to raise awareness and adoption of CaringBridge.
Facilitates relationships and projects with external partners as assigned (disease advocacy, insurer, medical clinics, product partnerships i.e. Hallmark, GoFundMe, healthcare outreach affiliate marketing partners). Leverages research/data to define opportunities, works with product owner on product enhancements and leads marketing plans as assigned.
Develops and executes customer relationship marketing strategies, programs and events to drive awareness and growth, including volunteer outreach
Provides recommendations and best practices for emerging digital marketing opportunities and tactics that assist in achieving CaringBridge’s organizational goals.
Ensures brand consistency (message and visual) across channels of communication.
Stays current on market, competition and trends including tactics, field concepts and practices applying them to strategies when applicable.
Establishes and sustains relationships with external vendors and contacts to result in favorable networks to support the current and future goals of the organization and to benchmark practices/results to maximize organizational effectiveness.
Keeps Manager/Supervisor informed of important developments, potential problems, and related information necessary for effective management. Coordinates/communicates plans and activities with others, as appropriate to ensure a coordinated work effort and team approach.
Performs related work as apparent or assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
To respond to this opportunity, please send your resume and salary requirements to:
2750 Blue Water Road, Suite 275
Eagan, MN 55121
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